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The Modern Marketer's Mind
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The 5-Expert Audit System That Catches What Your Ad Account Is Hiding
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The best Google and Meta accounts share one thing in common.
Every major decision, structure, creative, bidding, audience, gets pressure tested by multiple disciplines before it gets acted on. A media buyer looks at the data. A creative strategist challenges the assu...
Feb 25, 2026
The Modern Marketer's AI Stack in 2026
What I use, when I use it, and why the "which AI is best?" debate is the wrong conversation.
I get asked some version of this question almost every week: "Isaac, which AI should I be using?"
And every time, my answer is the same: that's the wrong question.
The right question is: what are you try...
Feb 18, 2026
The 3 Pillars Behind Every Profitable Google Ads Account
Most advertisers treat Google Ads like it's unpredictable. Performance goes up, performance goes down, and they blame bid strategies, match types, or whatever Google changed last week.
I get why it feels that way. But it's the wrong diagnosis.
Google Ads isn't volatile. It's structural.
After aud...
Feb 04, 2026
What the Top 1% of Marketers Do Differently
How do the top 1% of marketers actually get their endless tasks done?
They don’t have fewer responsibilities.
They don’t have superpowers.
They don’t even have that much more time.
They just protect their focus. Relentlessly.
Focus is one of the rarest commodities in modern work. More rare than ...
Jan 28, 2026
The 3 Shifts That Decide Who Wins (and Who Gets Replaced) in Marketing
For most of modern marketing history, execution was the constraint.
Design was slow.Production was expensive.Specialized skills were scarce.
So marketers and agencies quite rationally organized themselves around execution. Value was defined by who could make things well.
That model no longer desc...
Jan 21, 2026
The 4 Scenarios That Explain 90% of Growth Plateaus
Most growth conversations start too far downstream.
They begin with platforms, campaign structures, bidding models, attribution settings, and optimization frameworks. The implicit assumption is that growth is primarily an execution problem—and that if we could just get the mechanics right, the bu...
Dec 24, 2025
Your Funnel Can’t Survive Higher CPCs
Most conversations about paid media right now are framed around difficulty.
Clicks are more expensive.Competition is higher.Conversion rates feel less predictable.
The common conclusion is that platforms like Google Ads and Meta Ads have become “harder.”
That conclusion feels intuitive. It’s also...
Dec 17, 2025
What 100+ CRO Audits Taught Us About Doubling Conversion Rate
Most teams think their conversion problem is a traffic problem.
Or a product problem.
Or a pricing problem.
But after 100+ CRO audits across SaaS, ecom, and service funnels… that’s rarely the case.
The truth is: your conversion rate is a reflection of five very fixable things. And most brands are...
Dec 10, 2025
The 8 Step Year-End Review Framework Every Senior Marketer Secretly Uses
One of the most persistent misconceptions in marketing is the belief that a Year in Review is simply retrospective — a historical document, a museum tour of last year’s dashboards.
It isn’t.
A well-constructed Year in Review is a strategic instrument. It clarifies the narrative, contextualizes pe...
Dec 03, 2025
The 80/20 Black Friday Operating Framework (Built for High-Stakes Weeks)
There’s a pattern I’ve seen in every high-pressure performance window:
The majority of attention flows toward what’s visible—not what’s valuable.
We fixate on ad previews, campaign toggles, and platform dashboards, because they’re accessible. Meanwhile, the underlying drivers of performance—pro...
Nov 26, 2025
Everyone’s Talking About AI. Smart Marketers Are Grabbing This First (40% Off Everything)
I was just trying to get my daughter to put on socks.
Dinner was ready. Table was set. I’d already said, “We’re leaving in five minutes” twelve minutes ago.
But there she was—glued to the kitchen counter—talking to the ChatGPT avatar like it was a very patient imaginary friend made real. The glow...
Nov 19, 2025
Black Friday Early Access | 40% Off Starts Now!
Welcome back, Modern Marketers.
I’m here. I’m alive. Technically.
Buried under a mountain of tasks that seem to reproduce asexually every time I mark one complete.
Okay, fine — I’m slowly dying.
But I got out of bed this morning, so I’m calling that a win.
Sometimes the most productive thing we...
Nov 12, 2025
