Black Friday Early Access | 40% Off Starts Now!

Welcome back, Modern Marketers.

I’m here. I’m alive. Technically.

Buried under a mountain of tasks that seem to reproduce asexually every time I mark one complete. 

Okay, fine — I’m slowly dying. 

But I got out of bed this morning, so I’m calling that a win.

Sometimes the most productive thing we do all day is show up anyway — bleary-eyed, under-caffeinated, half certain we’ve made every wrong career choice imaginable — and still open the damn Ads Manager.

Because that’s what professionals do. (Or so I'm told.)
We show up.
We tweak budgets.
We fight with attribution models that gaslight us.
We pretend to know why Meta reports 1,372 conversions and Google swears it was seventeen.
We build Black Friday playbooks. (This one’s actually useful — download it here.)
We make projections.
We launch ads.
And yeah, sometimes we cry.

And through it all, we still try to learn.
Still try to build something that works.

That’s why this week — despite the creeping dread of my Monday.com dashboard — I wanted to give you something that actually helps.

Something that doesn’t just motivate you, but makes you faster. Sharper.
A little less insane.

You’re getting early access to our Black Friday sale.

Forty percent off everything. Yes, 40% OFF! 

All the ad education of your wildest, most data-obsessed dreams.

Every course, masterclass, and tool that made your manager say “do we expense this?”

I wish I could tell you this week’s edition was written from a place of zen mastery, but it wasn’t.

It was written from a desk covered in empty coffee cups and me prompting AI video ads while trying to explain to my five-year-old that “Daddy’s making ads for the internet” is, in fact, a real job.

But maybe that’s the point.

We don’t do this work because it’s glamorous or easy.
We do it because we love the puzzle—the strange, maddening equation of numbers and people.
We do it for the tiny thrill when something finally converts.
For the weird joy of making the abstract feel real.

And if sharing the way I’ve fumbled through it helps even one of you learn the skills to get hired, get paid, scale something meaningful—and maybe not cry on a Wednesday—then it was worth it.

See you inside,
Isaac