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7 Deadly Influencer Marketing Sins & How We Got Ourselves Fired
Yes, I've been MIA. You noticed. I’m touched. But before you start drafting a search-and-rescue op, let me catch you up. So, where have I been? Oh, just buried under a mountain of book launch chaos. That’s right—my book (not another cliche business book, thank you very much) has officially been o...
Feb 05, 2025
The Wednesday Windup Vol. 22: Stop Passing the Baton, Doppelgänger Websites, and The Hero’s Journey
It’s Wednesday, and I'm back.  This week, we’re tackling the unshakable weight of responsibility: how great leaders own it down to the tiniest details, the bizarre world of digital doppelgängers (yes, someone might be out there pretending to be you), and how to use the Hero’s Journey to make your...
Jan 15, 2025
The Wednesday Windup: 40% off the All-Access Pass (24 hours only),  6 Conversion Rate Tips, and The Secrets from A Private Security Client
And we’re back to a normal Wednesday Windup. No more cringey motivational pep talks—those are safely shelved until next January. 😉 Honestly, I’d love to say I’m starting the year with something profound, but I've just been staring at a blinking cursor for way too long, asking myself, What value a...
Jan 08, 2025
The 2025 Windup: My New Year’s Rant, A Gift for You, and Back-of-the-Napkin Google Ads Math
Happy New Year 🎉  Let's cue the clichés... “New year, new me.” “This is my year.” “I'm gonna get healthy this year.”  Spare me. I’d rather perform seppuku (look it up) than sit through another parade of empty promises. Let’s skip the resolutions. Most of them don’t stick anyway. Here’s the real...
Jan 01, 2025
The Wednesday Windup Vol. 19: The Paradox of the Holidays, Early Access to New Courses, and How to Use Seasonality Bid Adjustments
Welcome to the Wednesday WindUp. It's the 25th! The Wednesday we’ve all been counting down to. Happy holidays! To whichever holiday you celebrate!  The holidays are a paradox—a collision of abundance. Presents pile high, yet honestly, sometimes, presence itself can be scarce.  We’re so consumed b...
Dec 25, 2024
The Wednesday Windup Vol. 18: Exclusive Holiday Collab, How to Get 2 Courses for $11.98, and Why ROAS Is Not a KPI
  This Wednesday, I’m excited to unveil a new holiday campaign!!! It’s gifting season, so naturally, I’m here with a campaign that’s either brilliant or slightly unhinged—your call. Here’s the short version: I’m giving you two of our $199 courses, a $5 Amazon gift card, and early access to a new...
Dec 18, 2024
The Wednesday Windup Vol. 17: Character Assassination, a 40% Revenue Crash, the 10-Step Meta Creative Audit You Need, and Media Planning That Delivers
Humans are great at killing the messenger. Not literally (at least most of the time). But it goes something like this... someone tells you something you don’t want to hear, and instead of sitting with the message, you decide the messenger is the problem. They’re too blunt, too negative, too crit...
Dec 11, 2024
The Wednesday Windup Vol. 16: 2025 Planning Strategies, Lessons from a Burnt Bridge with Jordan Peterson, and Your Year-in-Review Template
It’s Wednesday afternoon—the gravitational center of the workweek, where caffeine meets the existential murmur of "What exactly am I doing with my life?" Today I want to talk about 2025 planning—for your clients, your business, and yourself. There’s a duality to everything we do: working in and ...
Dec 04, 2024
The Wednesday Windup Vol. 15: The Three Ps of Black Friday Survival, Client Love Languages, and 40% Off The Academy
It’s the busiest time of the year. Your to-do list? A Mount Everest-sized monstrosity. It's the kind of thing that makes you want to fake an injury just to get out of base camp. Here’s what’s been keeping me grounded these past few weeks: ruthlessly breaking down tasks into smaller, less horrify...
Nov 27, 2024
The Wednesday Windup Vol. 14: Performance Max, Lamborghinis, and My Biggest Oops
Welcome back to the Wednesday Windup. Yes, this is the unfiltered chaos of my shower thoughts—scribbled down before they disappear into the abyss of soap and steam. And yes, I’ve got news. (Don’t I always?) But this one? This one might actually make you sit up a little straighter. It’s good. Sti...
Nov 20, 2024
The Wednesday Windup Vol. 13
  Some questions are just flat-out dumb. Yes, I said it. And you can quote me. But I'll be the first one to encourage stupid questions.  I have always championed an environment where anyone can ask anything.  Because what you need isn’t a room full of sharp wits and finely honed statements. What...
Nov 13, 2024
The Wednesday Windup Vol. 12: The publisher for my first novel just sent 25,000 hardcovers to print—and I'm scared as hell.
  Welcome back to the Wednesday Windup! There’s a certain power in the idea of beginning again—a quiet force, unannounced, that steps in regardless of how long we’ve been circling the same habits or shelving our best ideas.  Beginning again doesn’t ask how many times we’ve tried or how often we’...
Nov 06, 2024
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