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Brand Story, Broken Funnels, and Why You’re Still Tired
There’s a quiet kind of heaviness that can settle in during weeks like this. The inbox stacks up. Slack pings blur into white noise. And somewhere between the morning coffee and the last meeting of the day, the question sneaks in: Why am I doing this? Maybe you’ve felt it too. I used to think the...
Jul 16, 2025
The 3 Numbers Standing Between You and Profit (+ The Ultimate Calculator)
I’ve tried to quit this newsletter 4 times. But apparently, when you tell thousands of marketers you’re going to show up weekly, some of them actually hold you to it. So here we are.  I’m Isaac. I run an ad agency. I teach digital advertising. I overthink everything. This newsletter is where I wr...
Jul 09, 2025
It’s not a midlife crisis if you call it a rebrand.
It’s Wednesday. And we’re back. You might be wondering where we’ve been. Fair question. The short version? We’ve been rebuilding AdVenture Academy from the ground up. The longer version—well, that’s what this newsletter is about now. See, over the past few months, we’ve been knee-deep in somethin...
Jul 02, 2025
7 Deadly Influencer Marketing Sins & How We Got Ourselves Fired
Yes, I've been MIA. You noticed. I’m touched. But before you start drafting a search-and-rescue op, let me catch you up. So, where have I been? Oh, just buried under a mountain of book launch chaos. That’s right—my book (not another cliche business book, thank you very much) has officially been o...
Feb 05, 2025
The Wednesday Windup Vol. 22: Stop Passing the Baton, Doppelgänger Websites, and The Hero’s Journey
It’s Wednesday, and I'm back.  This week, we’re tackling the unshakable weight of responsibility: how great leaders own it down to the tiniest details, the bizarre world of digital doppelgängers (yes, someone might be out there pretending to be you), and how to use the Hero’s Journey to make your...
Jan 15, 2025
The Wednesday Windup: 40% off the All-Access Pass (24 hours only),  6 Conversion Rate Tips, and The Secrets from A Private Security Client
And we’re back to a normal Wednesday Windup. No more cringey motivational pep talks—those are safely shelved until next January. 😉 Honestly, I’d love to say I’m starting the year with something profound, but I've just been staring at a blinking cursor for way too long, asking myself, What value a...
Jan 08, 2025
The 2025 Windup: My New Year’s Rant, A Gift for You, and Back-of-the-Napkin Google Ads Math
Happy New Year 🎉  Let's cue the clichés... “New year, new me.” “This is my year.” “I'm gonna get healthy this year.”  Spare me. I’d rather perform seppuku (look it up) than sit through another parade of empty promises. Let’s skip the resolutions. Most of them don’t stick anyway. Here’s the real...
Jan 01, 2025
The Wednesday Windup Vol. 19: The Paradox of the Holidays, Early Access to New Courses, and How to Use Seasonality Bid Adjustments
Welcome to the Wednesday WindUp. It's the 25th! The Wednesday we’ve all been counting down to. Happy holidays! To whichever holiday you celebrate!  The holidays are a paradox—a collision of abundance. Presents pile high, yet honestly, sometimes, presence itself can be scarce.  We’re so consumed b...
Dec 25, 2024
The Wednesday Windup Vol. 18: Exclusive Holiday Collab, How to Get 2 Courses for $11.98, and Why ROAS Is Not a KPI
  This Wednesday, I’m excited to unveil a new holiday campaign!!! It’s gifting season, so naturally, I’m here with a campaign that’s either brilliant or slightly unhinged—your call. Here’s the short version: I’m giving you two of our $199 courses, a $5 Amazon gift card, and early access to a new...
Dec 18, 2024
The Wednesday Windup Vol. 17: Character Assassination, a 40% Revenue Crash, the 10-Step Meta Creative Audit You Need, and Media Planning That Delivers
Humans are great at killing the messenger. Not literally (at least most of the time). But it goes something like this... someone tells you something you don’t want to hear, and instead of sitting with the message, you decide the messenger is the problem. They’re too blunt, too negative, too crit...
Dec 11, 2024
The Wednesday Windup Vol. 16: 2025 Planning Strategies, Lessons from a Burnt Bridge with Jordan Peterson, and Your Year-in-Review Template
It’s Wednesday afternoon—the gravitational center of the workweek, where caffeine meets the existential murmur of "What exactly am I doing with my life?" Today I want to talk about 2025 planning—for your clients, your business, and yourself. There’s a duality to everything we do: working in and ...
Dec 04, 2024
The Wednesday Windup Vol. 15: The Three Ps of Black Friday Survival, Client Love Languages, and 40% Off The Academy
It’s the busiest time of the year. Your to-do list? A Mount Everest-sized monstrosity. It's the kind of thing that makes you want to fake an injury just to get out of base camp. Here’s what’s been keeping me grounded these past few weeks: ruthlessly breaking down tasks into smaller, less horrify...
Nov 27, 2024
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