The 5-Expert Audit System That Catches What Your Ad Account Is Hiding

The best Google and Meta accounts share one thing in common.

Every major decision, structure, creative, bidding, audience, gets pressure tested by multiple disciplines before it gets acted on. A media buyer looks at the data. A creative strategist challenges the assumptions. Someone asks the question the rest of the room glossed over. And what comes out of that process is sharper, more resilient, and more profitable than what any single perspective could have built alone.

That's the room most accounts are missing.

You diagnose. You brief. You optimize. The account grows. But there's a ceiling, and it sits exactly at the limit of a single perspective evaluating its own decisions.

Why AI Hasn't Fixed This Yet

When you brief an AI on your ad account, something subtle happens.

You describe the situation. You explain what you think the problem is. You share the metrics that concern you. And the model — built to be helpful, built to align with your intent — produces an analysis that confirms the direction you implied before you finished typing.

You walked in thinking creative was fatigued. It found creative fatigue signals. You walked in thinking bidding was the issue. It found bidding evidence.

The analysis isn't wrong. It just isn't independent. And in paid media, a confirmed hypothesis and an accurate diagnosis are two very different things — with very different outcomes on your P&L.

The answer isn't a better prompt. It's a better room.

The good news: you can build that room. Without the headcount. Without the agency retainer. Right now.

The 5-Expert Panel Audit

Here's the approach. Instead of one AI perspective shaped by your brief, you build a panel of domain experts — each grounded in what their discipline actually knows about Google and Meta — and you have them evaluate your account simultaneously, independently, and honestly.

Their mandate is to their field. Not to the conclusion your brief implied.

That one shift, changes everything the audit can find.

The Media Buyer examines campaign structure, bidding strategy, budget allocation, and audience architecture. They look at whether your account is structured to let the algorithm learn — or whether it's fragmented in ways that guarantee inefficiency. They know the difference between consolidation that helps and consolidation that masks a deeper problem.

The Creative Strategist evaluates your ads against the behavioural reality of each platform. What stops someone on a Meta feed is different from what converts in Reels. What works in Reels is not what works on Google Display or YouTube. They look at hook rate, message hierarchy, format behaviour, and whether your creative is carrying the conversion load or handing it off to a landing page that was never built to receive it.

The Data Analyst examines what you're actually measuring — and whether those measurements are telling the truth. Attribution windows. The gap between platform-reported conversions and what appears in your CRM. Whether your optimisation signal is clean enough for the algorithm to learn from, or whether you're spending budget training it on noise.

The Behavioural Psychologist looks at the person on the other side of the ad. The intent assumptions buried in your targeting. Whether your messaging meets the customer where they actually are in their decision, or whether it's asking for a commitment they haven't reached yet. What the creative communicates emotionally versus what you designed it to communicate.

The Platform Specialist brings current working knowledge of how Google and Meta's algorithms actually behave — what each platform weights, how auction dynamics are shifting, where the platforms are pushing advertisers and whether that direction serves your specific objective or theirs.

Each expert evaluates your account through what their discipline genuinely knows. Then they respond to each other. The Media Buyer and the Data Analyst often disagree on what the numbers mean. The Creative Strategist and the Behavioural Psychologist frequently surface different explanations for the same underperforming ad. Those disagreements are where the real diagnosis lives.

The Prompt. Run It This Week.

Fill in the brief below and paste the whole thing into Claude or ChatGPT.

Read the account brief below. Assign the expert disciplines most relevant to audit it rigorously. For most Google and Meta accounts this will include: media buying and campaign structure, creative strategy, data and measurement, consumer behaviour, and platform algorithm expertise. Add disciplines if the brief requires them.

Each expert brings the knowledge and critical standards their field genuinely demands — grounded in how Google and Meta advertising actually works. Their evaluation is independent of the direction the brief implies.

Each expert responds in sequence, then responds directly to the others where there is meaningful disagreement or where another expert has missed something their discipline would flag.

A final Integrator — with no stake in any expert's conclusion — synthesises what holds up and produces a specific optimisation recommendation. The Integrator states what the recommendation is built on, what needs to be true for it to work, and what to watch in the next 30 days.

Account brief:

• Business and offer:
• Platform/s (Google / Meta / both):
• Campaign structure overview:
• Key metrics and recent trend:
• What you believe the problem is:
• What you've already tested:

Two fields matter most: what you believe the problem is, and what you've already tested.

That's where your existing bias lives. That's exactly what the panel is built to interrogate.

Watch where the Data Analyst and the Media Buyer disagree on what your numbers mean. Notice what the Behavioural Psychologist says about the audience your targeting assumes versus the audience your creative is actually speaking to. Read what the Integrator recommends when two experts have fundamentally different diagnoses.

What comes back isn't a validation of your hypothesis.

It's an honest audit from people whose job is to know better than your brief does.

Most accounts never get that room. Now yours can.

We Took This Further

The prompt above seriously works.

But building a true expert panel grounded in real account experience across industries, disciplines, and platform nuance requires more depth than a single prompt can carry.

That’s what we’ve been building at MMI.

Our analysis platform applies this methodology at a level no DIY version can match. It is powered by expert-trained panels across major industries and built to audit your specific situation, and trained on thousands of ad accounts across every conceivable industry. 

So for marketers who want to go deeper, we are hosting an exclusive, hands-on workshop. We will break down how modern teams are auditing accounts today, how to build your own marketing tools, how to train AI agents for your specific industry, and how to operationalize all of it inside your workflow.

Participants will receive priority access to MMI’s advanced analysis platform designed for the next era of performance marketing.

Stay tuned for more details next week.