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The Modern Marketer's Mind 


  

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ROAS was fine. Profit was dead. 
Last Thursday, 4:17 p.m., I get an email from a prospect:“Can you hop on real quick? I think something is broken. I think the dashboards are lying.” Nope. Dashboards don’t lie. It just doesn’t care if you’re profitable. They had just shut off all their Meta campaigns. Again. Panic pause. Third ti...
Nov 05, 2025
Congrats! Your site converts. Just not for robots...
The other day, I asked ChatGPT’s new agent mode to log into my ESPN fantasy football account—just to see what it would do. The fantasy football section of ESPN's website is a notoriously horrible experience, despite being the most trafficked part during football season.  Ten minutes later, it was...
Oct 29, 2025
The 20-Minute Meta Ads System You’ll Wish You Started Sooner
Here at headquarters, we’ve been buried in Meta ads. Every hallway conversation ends the same way: creative diversity (and quality, of course). It’s the new gospel. And for once — it’s right. Meta’s auction has changed. The algorithm doesn’t reward who yells loudest, or who squeezes the smartest ...
Oct 22, 2025
The Q4 Planner for Modern Marketers
Hi, yes, Isaac here. Consistency is supposed to be a virtue. Unfortunately, I don’t have it. Which, lucky for me, makes these emails scarce. And scarcity, as every marketing guru loves to scream from a rooftop, is the #1 persuasion tactic. So, you’re welcome. Anyway, it’s Wednesday. I’m alive. Le...
Oct 01, 2025
The 10 Step Creative Audit Framework
Welcome back, Modern Marketers. Today we’re talking about creative variety. Which is kind of like talking about “team culture” or “healthy boundaries” or “just a quick Slack”—things we all pretend to understand until someone makes us define them in a meeting, and then we just start making up noun...
Aug 20, 2025
Why we get worse at our jobs the harder we try
Yesterday around 2:13pm, I found myself staring at a Google Doc like it had just insulted my mother. The document hadn’t done anything wrong, really. It just wasn’t behaving. My ideas were half-baked. My tabs were multiplying. And I was bouncing between Slack, Asana, and my inbox like a squirrel ...
Aug 13, 2025
The 12-Step Google Ads Audit to Reclaim Your ROAS
Not everything broken in a Google Ads account shows up in the metrics. Spend could be consistent.ROAS might be holding.Even your top campaign could be converting. But something feels off. The business isn’t scaling like it should. Your CAC isn’t getting better. Your team says performance is...
Aug 06, 2025
The $6,700 Mistake Hiding in an “Optimized” Campaign (And the 7-Minute Fix We Used to Catch It)
On paper, the account was performing.  In reality, $6,700 was going to people who never intended to buy. A little while back, we audited an ad account for a high-end cookware brand. Everything looked fine on the surface. Strong branded performance. Solid return on prospecting and remarketing. The...
Jul 30, 2025
Client Asked for a Recap. I Blacked Out and Sent This.
It’s Wednesday. Which means, if you work in marketing, you're probably explaining results to someone. A client.A boss.A teammate.Yourself.God. And if you’re like most smart, decent humans who did not go into this business because you love color-coding Google Sheets, you’re probably wondering: How...
Jul 23, 2025
Brand Story, Broken Funnels, and Why You’re Still Tired
There’s a quiet kind of heaviness that can settle in during weeks like this. The inbox stacks up. Slack pings blur into white noise. And somewhere between the morning coffee and the last meeting of the day, the question sneaks in: Why am I doing this? Maybe you’ve felt it too. I used to think the...
Jul 16, 2025
The 3 Numbers Standing Between You and Profit (+ The Ultimate Calculator)
I’ve tried to quit this newsletter 4 times. But apparently, when you tell thousands of marketers you’re going to show up weekly, some of them actually hold you to it. So here we are.  I’m Isaac. I run an ad agency. I teach digital advertising. I overthink everything. This newsletter is where I wr...
Jul 09, 2025
It’s not a midlife crisis if you call it a rebrand.
It’s Wednesday. And we’re back. You might be wondering where we’ve been. Fair question. The short version? We’ve been rebuilding AdVenture Academy from the ground up. The longer version—well, that’s what this newsletter is about now. See, over the past few months, we’ve been knee-deep in somethin...
Jul 02, 2025
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