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The Modern Marketer's Mind 


  

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The Wednesday Windup: Edition 11
  Alright, folks, welcome back to the Wednesday Windup. I’m embarrassed to ask, but are you actually reading these?! (Besides my mom.) Goddammit, I’m pathetic. But I'll still share my thoughts from this week...  Eternal discontent is not a second and separate worthwhile mindset to optimism. Disc...
Oct 30, 2024
The Wednesday Windup: Edition 10
My thoughts right now: "And it’s only Wednesday?!"  But hey, we’re back with a newsletter that’ll recharge your batteries (and mine).  When you’re burned out, and everyone around you feels it, something’s gotta change. For me, writing, reading, and talking to people who just get it (and maybe so...
Oct 23, 2024
The Wednesday Windup: Edition 9
It’s 2:30 on a Wednesday, and after five cups of coffee and a solid hour of procrastination, here we are—welcome to this week’s Wednesday Windup. Today, I'm diving into a fundamental truth in business: to truly succeed, you need to master two fields—your own and your client’s (or your boss's or ...
Oct 16, 2024
The Wednesday Windup: Edition 8
Feeling like there’s too much on your plate? Deadlines piling up, meetings multiplying, and that to-do list that just won’t quit? If you’ve been waiting for a sign to slow down, take a breath, and reset—this is it. Here’s the truth: burnout is real. But what gets me through—every single time—is ...
Oct 09, 2024
The Wednesday Windup: Edition 7
Welcome to this week’s Wednesday Windup. As I sit down to write this, Rosh Hashanah is just a few hours away. For those unfamiliar, Rosh Hashanah marks the Jewish New Year—a time of reflection, renewal, and gratitude. It’s an opportunity to look back at the year behind us, take stock of the mome...
Oct 02, 2024
The Wednesday Windup: Edition 6
Welcome back to the Wednesday Windup. It’s 2:30—so grab your coffee, ditch the to-do list (you weren’t doing it anyway), and let’s take a breather. Today, we’re diving into decision-making—why it matters, how we mess it up, and what it took to launch my first course over a decade ago. Oh, and he...
Sep 25, 2024
The Wednesday Windup: Edition 5
Fair warning: This is a long one—but it’s worth it. It’s 2:30 in the afternoon, which means you’re probably hitting that slump, right?  So go ahead and grab your coffee (or tea if you’re more refined than I am). Take a deep breath. Now let’s shake off that mid-afternoon lull because what I’ve go...
by Isaac Rudansky — Sep 18, 2024
The Wednesday Windup: Edition 4
Have you ever been on a video call with a bunch of other people, and innocently, very innocently at first, you start checking your email (a slippery slope indeed, because you're really still working) and before you know it you're shopping for flannel throw blankets, checking the price of GameSto...
Sep 11, 2024
The Wednesday Windup: Edition 3
Hi. Welcome back to the Wednesday Windup. This week, I want to share why I constantly repeat to my team—almost at nauseam—the phrase: Ready, Fire, Aim. I believe it’s the only way to truly move forward and make progress.  The world loves Ready, Aim, Fire—sounds responsible, calculated, like you'...
Sep 04, 2024
The Wednesday Windup: Edition 2
In advertising, we all face those moments where everything seems against us—the algorithms aren’t cooperating, client demands are sky-high, and the data feels discouraging. It's like the last stretch of a tough journey, where you're tested to your limits. This past week, I took on a 180-mile bik...
Aug 28, 2024
The Modern Marketer's Mind: Edition 1
Let’s be real—Wednesdays are tough. It’s that awkward middle child of the week, not close enough to Friday to feel hopeful, but far enough from Monday that you can’t complain about it anymore. And then comes the 2:30 slump. You know, that time of day when even your coffee is like, “Sorry, I’m out...
Aug 21, 2024
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