How do the top 1% of marketers actually get their endless tasks done?
They don’t have fewer responsibilities.
They don’t have superpowers.
They don’t even have that much more time.
They just protect their focus. Relentlessly.
Focus is one of the rarest commodities in modern work. More rare than strategy. More rare than skill.
And the modern work world makes it harder every year.
Your calendar fragments you.
Your notifications train you to chase inputs instead of outcomes.
And the work that matters most is constantly outranked by whatever is most urgent — snow days, Slack threads, inbox fire drills, or just the existential churn of “staying up to speed.”
Most productivity advice doesn’t help either. It’s too rigid. Not sustainable. Too theoretical to apply.
So here’s what I did:
I started using the Pomodoro Technique. Then I got our whole team on it.
I wrote an entire novel this way — 25 minutes at a time — while running a business and teaching hundreds of thousands of marketers. What surprised me wasn’t the technique. It was how much easier the work felt when I wasn’t doing it alone.
So what's the Pomodoro Technique? It’s simple:
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25 minutes of focused work
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5-minute break
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Repeat
That’s it. Just structured time and a willingness to sit with the work.
And it’s been transformative.
Our team’s productivity is up 25% over last year, because we’ve finally built a rhythm that seriously works.
And now I want to do it with you.
That’s why I'm building Nation Eight in collaboration with The Modern Marketing Institute to do deep-focused work with other marketers worldwide.
Nation Eight is a live 6 AM focus session.
Starting tomorrow, I’m going live every weekday at 6AM ET.
I’ll be working. You’ll be working. We start our timers at the same time.
So, how does it work?
Join from anywhere. Work on anything.
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If you show up mid-block, finish that block with me.
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Then take the break.
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Then do the next block fully.
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Or just do one 25-minute session and leave. That counts.
Bring what matters to you:
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Reading a book you’ve been putting off
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Writing a draft that’s been lingering
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Cleaning up your desktop or inbox
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Finishing a course
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Learning a new skill
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Deep thinking on a strategy doc
If you’re going to do the work anyway — writing, planning, designing, strategizing — you might as well do it in company that honors the process.
→ Register your free account now: https://nationeight.com/
You’ll get access to:
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The live 6AM sessions
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Tools we use (we’ll keep adding more)
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Your personal session tracker
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The dashboard with all platform links
Then follow for stream notifications:
You don’t need to be more motivated.
You just need the right environment.
We’ll be live. Be ready to work.
See you bright and early,
- Isaac Rudansky
Founder of the Modern Marketing Institute
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